Research into existing brands: Kinder chocolate.

Kinder chocolate

Target audience: Mothers and their children.
About the product: "Kinder was created 60 years ago as a mother’s solution-chocolates to satisfy childrens’ desires for something tasty and sweet and mothers’ need for peace of mind serving products only of quality ingredients, trusted name, small sizes perfect for children, etc. These elements helped to build the trust and reassurance that all mothers have for Kinder. Mothers want their children to experience joyful happy childhoods, and they know that when they give chocolate treats—like Kinder Chocolate, which is expressly made for children—it’s a simple gesture that sweetens daily life and creates happy moments together. "
Marketing: Kinder chocolate is targeted at mums with children and in order to gain the "trust" for the brand, Kinder chocolate is produced in small portions. Also in order to persuade mums that Kinder is good for their children, Kinder is said to contain no artificial colours or preservatives.
The packaging of Kinder chocolate has an image of a glass of milk, This is done to emphasise the milky taste of the chocolate, as well as persuade mothers that Kinder is "healthy" for their children as milk is usually seen as a source of vitamins and calcium.
The name "kinder" is German for children, therefore establishing target audience in the name of the product.


Colour scheme: red, white, black
White - white colour can represent milk that is used in the chocolate, as well as it can symbolyse innocence and purity which is usually associated with children.
Red- red represents excitement, love and warmth, which are the feeling that mothers feel towards their children
Black- Black helps the product stand out, as well as because black is absorbing colour it creates protective barriers. Therefore using black as part of the colour scheme will create the image of the company being protective about their audience. 
Slogan: Invented for kids, approved by mums.
Bibliography:
http://www.ferrero.com/products/the-most-famous-products/kinder-chocolate/made-for-children
Examples of adverts:

These adverts are animated, which would appeal to children and catch their attention. Both adverts use the same characters, which helps to develop recognition for the adverts and therefore the brand.
The adverts also list the benefits for both parents and children, which makes it more appealing and the fact that it is emphasised that Kinder is made with milk persuades mums that Kinder must be healthier option and therefore persuades them to think that Kinder is the right choice for their children. 
Both adverts are pretty short, 30-45 seconds, which is suitable for children who might have a short attention spam and therefore making adverts short and animated perhaps could help to make them watch the advert to the end and develop brand recognition.