Target audience: Fruittella is marketed as a family brand, therefore aiming at wide range of age groups.
About the product: Fruittella are chewy sweets, manufactured by Italinan company. It's main competitors are Starburst and Chewits.
Fruittella is stated to be made using real fruit juice, natural colours and natural flavors.
Fruittella is stated to be made using real fruit juice, natural colours and natural flavors.
Marketing: Fruittella is advertised as "healthy" sweet, as it does not contain artificial flavours or colourings and all ingredients come from fruits; hence the name of the product.
Fruittella is branded as family product and therefore aiming at wide range of audience. The company has produced adverts using different age groups, trying to appeal to all ages.
The company came up with it's "squared rolls" packaging in 1950, when the sales of Fruittella has increased rapidly and therefore the new packaging replaced jars and tins used for loose sales of the product.
The packaging also features the slogan of the product, as well as it shows the fruits.
Colour scheme: pink, red, green
Fruittella is branded as family product and therefore aiming at wide range of audience. The company has produced adverts using different age groups, trying to appeal to all ages.
The packaging also features the slogan of the product, as well as it shows the fruits.
Colour scheme: pink, red, green
Pink - pink is a warm colour and it soothes the emotions rather than stimulating them, therefore reflecting the smooth flavor of the sweets. Pink is also an appropriate colour to use for Strawberry Fruittella as pink can be associated with strawberries.
Red - red stimulates the excitement, therefore it makes the product more enjoyable, as well as red can also be associated with strawberies which reflects the flavor of the product.
Green - grren symbolyses nature, which is relevant for the brand and reflects the slogan as it states that "flavors come from nature".
Slogan: "Flavours from Nature"
Red - red stimulates the excitement, therefore it makes the product more enjoyable, as well as red can also be associated with strawberies which reflects the flavor of the product.
Green - grren symbolyses nature, which is relevant for the brand and reflects the slogan as it states that "flavors come from nature".
Slogan: "Flavours from Nature"
Bibliography:
http://fruittella.co.uk/
https://en.wikipedia.org/wiki/Fruittella
http://fruittella.co.uk/
https://en.wikipedia.org/wiki/Fruittella
Examples of adverts:
This Fruittella advert is aimed at children, it features a young boy who is enjoying new Fruittella that claims to change flavors.
This particular advert promotes the sweets that change from orange flavor to strawberry, which is reflected in boys clothing and background.
In terms of editing and cinematography this adverts is pretty simple. It only has one edit, which is cutting from medium shot to close up to the boys face to show his emotions.
In order to make this advert appeal to the younger audience, it has been animated, showing boys head change into the fruit flavors of the sweets.
The advert also features the product during the advert and at the end of advert as well.
This advert features a stereotypical family, therefore highlighting it's target audience.
The colours used within a kitchen are blue and yellow, which represent sky and sun and therefore nature, which reflects company's ideology as well as yellow is seen as a happy colour which could reflect the family.
The adverts has used a lot of camera shots, such as establishing shot, shot/reverse shot, medium close ups and close ups.
Sponsorship sequences:
This particular advert promotes the sweets that change from orange flavor to strawberry, which is reflected in boys clothing and background.
In terms of editing and cinematography this adverts is pretty simple. It only has one edit, which is cutting from medium shot to close up to the boys face to show his emotions.
In order to make this advert appeal to the younger audience, it has been animated, showing boys head change into the fruit flavors of the sweets.
The advert also features the product during the advert and at the end of advert as well.
This advert features a stereotypical family, therefore highlighting it's target audience.
The colours used within a kitchen are blue and yellow, which represent sky and sun and therefore nature, which reflects company's ideology as well as yellow is seen as a happy colour which could reflect the family.
The adverts has used a lot of camera shots, such as establishing shot, shot/reverse shot, medium close ups and close ups.
Sponsorship sequences:
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