Objectives of adverts

Advertisements usually have four main objectives:
*Trial
*Continuity
*Brand switch
*Switching back

Trial.
Trial objective involves convincing the consumers to buy the product that has been introduced to the market. For this purpose companies usually produce catchy and attractive adverts to interest the consumer and convince them to buy or try it.
This is the main objective for companies that are launching a brand new product.

Continuity.
This objective is focusing on keeping the already excising consumers of the product. Adverts at this point usually keep bringing up more beneficial points about the product, as well as advertisers keep on introducing something new in the product so that existing consumers keep buying it.

Brand switch.
Brand switch objective aims to attract the customers of their competitors.
Here the advertisers try to convince the customers to switch from the brand they are using and start using their product.

Switching back.
This objective aims to gain back the customers who have switched to competitors. this can usually be done by offering discounts or improving the product and making it better than competitors in order to gain customers back.