Sponsorship sequences.

Sponsorship sequence is usually 15-20 second long (sometimes shorter). The sequence aims to advertise the product/service in very quick and sharp manner. Sequence sponsoring the proframme usually reflect the programme that is following.

Conventions:
*Usually shown before the TV show.
*Sponsorship sequences usually last 15-20 seconds and aim to quickly and sharply  advertise the product/brand/service
*Usually mirror the TV programme that they are sponsoring.
*They don't have much narrative.
*Contain large logos and slogans, in order for audience to remember the product.
*Feature the physical product
*Due to them being very short it is important to use symbolism, such as colour.

Examples:
Sponsorship sequences usually consist of an opening bumper and a closing bumper, however sometimes you get a bumper for the end of ad break as well. They aim to advertise the product/service as well as they aim to associate the product/service with the channel or the programme itself.

Analysis:
All 3 clips follow the conventions. Their length is 15-20 seconds and they all use the product/brand/company logos.
They all have voice overs that state what the product/service is and the name of the programme that they are sponsoring.
All 3 clips don't have much narrative in them and they all feature the product.