Conventions of Adverts.

Conventions of print advertisement: 
*Print advert should have one striking image that attracts audiences attention and intrigues them to find out more.
*The slogan that captures the attention of potential target audience.
*Logo of a company or a brand
*Simple colour scheme that represents the product/service (usually no more than 3 colours)
*Limited use of words

Skittles advert:

*The image of the product is clearly visible on the image therefore the audience can easily identify the product and the brand.

*The colour scheme used for this advert is also very effective as it reflects the product and slogan. The slogan is “taste the rainbow” and all of the rainbow colours have been used through the advert. Therefore the colour scheme is effective as colours will be associated directly with the product.

*Limited use of text on this advert is also effective, as it is shore and therefore the audience is able to read the text quickly and also short texts are much easily remembered. Short text also catches attention better, as there is more chance that audience will read it, where as if the advert was filled with text people might not bother to read it.

*Skittles has its own slogan, which is “taste the rainbow” which is also included in this advert and therefore even if the advert did not have an image of the product, the audience would still recognise the brand due to its established slogan.

Maltesers advert:

*The product is present on the advert and therefore the audience can recognise the brand and the product easily.
*The image that they have used is able to deliver the message of the advert. As halo signifies divine and saint. Therefore by putting a halo above a malteser sweet the advert is suggesting that it will only do good to you which also reflects on the slogan at the bottom of the advert ; "less than 190 calories per pack"
*Maltesers are aimed at women and are advertised as sweets with reduced amounts of calories and therefore this advert is effective as it states that it has less 190 calories which therefore will attract the attention of it's target audience.
*The colour scheme is also effective, as red can be seen as energising colour and it tends to excite emotions and motivate us to take actions.






Conventions of TV advertisement:
*Camera angles
*Sound
*Lighting
*Iconography
*Editing
*Music
*Computer Graphics
*Special effects (SFX)
*Usually lasts from 15 seconds and up to 1 minute.
* TV adverts also tend to use celebrities in order to sell their products. e.g. Dior suvage and Johnny Depp
* Popular music is used in TV adverts. For example asda Christmas advert uses Sax by Fleur East.